Analytics & Insights

See What's Working. Fix What's Not.

From scheduling trends to campaign ROI and customer retention — MotorFyx gives your shop the numbers that actually matter, all in one dashboard.

Analytics Hub
Everything about your shop's performance in one place
Help
Ask MotorFyx AI
Business Overview
Snapshot + customer health
Customer Journey
Track customers through their journey
Marketing
Campaigns, lead sources & messages
Call Analytics
Track all calls
Local Market
What locals want
Reviews
MotorFyx & Google reviews
Promotions
Coupon & promo performance
Business Overview
Snapshot + customer health
Active Customers (30d)
127
At Risk
8
New (30d)
34
Total Customers
1,847
Average Repair Order
ARO (All Time)
$847.50
ARO (30 Days)
$912.00
+7.6%
Total Repair Orders
2,106
Orders (30 Days)
139
Lead Sources
See where your leads come from and which campaigns work best
Settings
Last 30 Days
184
Form Starts
142
Form Submissions
89
Appointments
53
Message-Only Leads
142
Total Submissions
Customer Journey Funnel
See how many customers started your form vs. how many completed it
184
Started Form
Customers who clicked your link
- - - -
77.2%
Completed
142
Completed
Customers who booked or messaged your shop
Submission Breakdown
How customers chose to reach out
Appointments — 62.7% (89)
Message-Only — 37.3% (53)
Scheduling Analytics

See Your Calendar Like Never Before

Track appointment volume, no-show rates, peak booking times, and service type trends. Understand when your bays are busiest and where you're leaving money on the table.

Appointment volume & trends

No-show & cancellation rates

Peak booking day & time analysis

Service type breakdown

Marketing Analytics
Track the performance of your marketing campaigns
Help
254
Total Messages
12 scheduled
143
Unique Customers
Reached this period
186
Texts Sent
SMS campaigns
68
Emails Sent
Email campaigns
89
Clicked
35.0% click rate
48
Conversions
53.9% conversion rate
8
Failed
3.1% failure rate
0
Cancelled
Opt-outs / cancelled
Messages by Channel
Total Sent
246
73.6%
26.4%
SMS
EMAIL
Channel Performance
SMS
181 sent
35.2%
Click Rate
32
Conversions
EMAIL
65 sent
41.3%
Click Rate
16
Conversions
CRM Analytics

Know Every Customer Inside and Out

See your customer return rate, lifetime value, and visit frequency at a glance. Identify your VIPs, spot at-risk customers before they leave, and measure how well your retention efforts are working.

Customer return rate & lifetime value

Retention funnel visualization

VIP & at-risk customer segments

Visit frequency tracking

Call Analytics
Track all calls to and from your shop
Last 30 Days
847
Unique Callers
1,284
Total Calls
4h 12m
Total Duration
3m 42s
Avg Duration
Call Direction Breakdown
1,156
Inbound Calls
90%
1,091 / 1,284
Calls with Transcripts
85%
Voice Analytics

Every Call Tells a Story

Track total call volume, answer rates, peak call hours, and call outcomes. See how many calls convert to appointments and identify missed opportunities so no lead slips through the cracks.

Call volume & answer rate tracking

Peak hour analysis

Call-to-appointment conversion

After-hours call handling metrics

Ai
MotorFyx AI Insights
Powered by MotorFyx AI
Key Observations
💡
Strong Customer Retention: Your 72% return rate is well above the industry average of 54%, showing customers trust your shop.
💡
High Lifetime Value: With an average CLV of $2,840, your customers are highly valuable. Your service quality is driving repeat business.
💡
Campaign Performance: Your 53.9% conversion rate on remarketing campaigns is exceptional — 3x the industry benchmark.
Recommendations
Scale What's Working: Your SMS campaigns outperform email by 2x. Increase SMS frequency to capitalize on this channel.
Grow Review Volume: Enable automated review requests after completed services. More 5-star reviews will drive new customer acquisition.
Expand Peak-Day Capacity: Tuesday and Wednesday are at 94% capacity. Adding a tech on those days could unlock $12K+ in monthly revenue.
Quick Win
Send Service Reminders: 47 customers are due for routine maintenance this month. Sending automated reminders could generate an estimated $14,000+ in booked revenue this week alone.
Strategic Focus
Launch a VIP Loyalty Program: Your top 142 customers account for 38% of total revenue. A structured rewards program with exclusive perks could increase their visit frequency by 20% and drive $8K+ in additional monthly revenue.
AI Insights

Your Shop's Smartest Advisor

MotorFyx AI analyzes your shop's data and delivers actionable predictions, health scores, and recommended next steps. It spots trends you'd miss and tells you exactly what to do about them.

Shop health score & benchmarking

Revenue & demand predictions

Automated action recommendations

Customer behavior pattern detection

Ready to run your shop by the numbers?

Stop guessing what works. Let MotorFyx show you the data behind every appointment, campaign, and customer interaction.


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